Why does storytelling matter to your marketing?
It matters because stories and the telling of stories has shaped our culture and identities more than any other cultural force during the millennia.
More importantly brands have come to play a storytelling role that has parallels with myths, legends, folklore and even religious narratives of the past.
When these elements are brought together, symbolic thinking, story explanation, meaning and ritual, the building blocks for a successful brand are in place.
The question is do you want to make history or just be it?
So let’s start writing.