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We believe that a successful business and brand strategy are inseparable. The brand process is vital regardless of the size of your company, large or small because having a brand strategy is a key business differentiator. Successful brands are championed by everyone, paid attention, change with the times, inspire loyalty and most important of all, create wealth. It doesn’t matter whether you’re a micro-brewery or a global logistics company, if you follow a simple set of rules you can become a powerful and successful brand.

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BRAND RED DOG // MANCHESTER // ENGLAND

Chipotle’s idea was simple.

Their commitment is to find the very best ingredients raised with the respect for animals, the environment and farmers. “The Scarecrow” is a film designed to help educate people about the world of industrial food production that supplies much of what they eat. The film is set in a dystopian fantasy world where all food production is controlled by fictional industrial giant Crow Foods.

Perhaps it’s to move our thinking to make us all better citizens. Brands that have taken the path of higher purpose like Chipotle, Dove and Intel have not only survived the transition from the age of broadcast to the age of social media they have become more relevant and valuable than ever.