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We believe that a successful business and brand strategy are inseparable. The brand process is vital regardless of the size of your company, large or small because having a brand strategy is a key business differentiator. Successful brands are championed by everyone, paid attention, change with the times, inspire loyalty and most important of all, create wealth. It doesn’t matter whether you’re a micro-brewery or a global logistics company, if you follow a simple set of rules you can become a powerful and successful brand.

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BRAND RED DOG // MANCHESTER // ENGLAND

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The coming together of minds

Great design can sometimes be attributed to one moment of creative inspiration . . .

We were asked to carry out a rebranding exercise for the Creative Industries Programme by Stoke-on-Trent County Council which was aiming to regenerate the sector. As part of the process we provided a list of ideas where the name ‘Factory’ was chosen. The ‘F’ shape was used from the word Factory. Simply turning the ‘F’ on its side provided the necessary shape for a mark and placeholder and it reflected the council’s industrial heritage. We call it the ‘Brand Gift.’