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We believe that a successful business and brand strategy are inseparable. The brand process is vital regardless of the size of your company, large or small because having a brand strategy is a key business differentiator. Successful brands are championed by everyone, paid attention, change with the times, inspire loyalty and most important of all, create wealth. It doesn’t matter whether you’re a micro-brewery or a global logistics company, if you follow a simple set of rules you can become a powerful and successful brand.

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BRAND RED DOG // MANCHESTER // ENGLAND
Yorkshire Honey//
As a beekeeper, life for Marcus is all about hard work and keeping plates spinning. He starts with an unusually good product and a set of values. Read more…
His main products are Heather Honey, a well rounded honey with a hint of vanilla and lime which is a great source of natural energy and Blossom Honey. This honey has a mild, slightly floral flavour and has many health benefits which are good for a number of ailments.

 

His values are centred round treating the bees with respect and making honey that has identified him with a quality product.

 

Marcus knows all too well the vagaries of nature. The decline of honey colonies through changes in agricultural practices and pesticides is threatening one of the most precious natural substances on the planet. So it’s quite a feat of nature that seemingly against all the odds the bees, with a little help from Marcus, are still able to deliver this truly miracle product. Recognition that the brand is a living, breathing thing; an amalgam of the logo, the packaging and the website is really important. The first opportunity to showcase this was on the jar, where the look and feel would be true to its personality, reflecting its Yorkshire provenance; fresh and confident with the ability to stand out on the shelf.

 

Yorkshire Honey was voted best food of the year at the 2015 Yorkshire Food & Drinks Awards and continues to flourish.