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We believe that a successful business and brand strategy are inseparable. The brand process is vital regardless of the size of your company, large or small because having a brand strategy is a key business differentiator. Successful brands are championed by everyone, paid attention, change with the times, inspire loyalty and most important of all, create wealth. It doesn’t matter whether you’re a micro-brewery or a global logistics company, if you follow a simple set of rules you can become a powerful and successful brand.

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BRAND RED DOG // MANCHESTER // ENGLAND
Stoke-on-Trent Sculpture Trail //
After already developing a successful ceramic trail, the Council were committed to developing a sculpture trail showcasing works of art and raising their awareness. Read more…
We were successful in securing the business alongside a local graphic design company.

 

As part of our proposal we recommended a market research study to inform the Council on the brand, website, booklet, signage and the interpretation of the sculpture trail. Focus groups and interviews with stake holders, existing and potential visitors, consumer groups and local artists were held over a three month period to inform and validate the development of the trail.

 

Further consultations were held with the Council and the project team to present the findings. A short list of preferred designs were reworked and presented to focus groups comprising both potential and existing visitors to the new trail. The results led to a brand identity being rolled out across all the materials.