Stoke-on-Trent Sculpture Trail //
After already developing a successful ceramic trail, the Council were committed to developing a sculpture trail showcasing works of art and raising their awareness. Read more…
We were successful in securing the business alongside a local graphic design company.
As part of our proposal we recommended a market research study to inform the Council on the brand, website, booklet, signage and the interpretation of the sculpture trail. Focus groups and interviews with stake holders, existing and potential visitors, consumer groups and local artists were held over a three month period to inform and validate the development of the trail.