This is a story of decline and regeneration. Read more…
The Creative Industries Programme was set up to stimulate enterprise development and create an environment where new creative industries could thrive.
However, market research revealed that a highly prized younger target audience remained largely unaware of this initiative and how they could possibly benefit from it.
The challenge therefore was to raise awareness of the programme to this target audience which would require a total re-think of the brand and how it would be communicated.