CREATING UNFORGETTABLE VISITOR EXPERIENCES
In a world of comparison, originality is too often underrated. Breakthroughs often depend on a person or group of people with a particular set of skills and perspectives at a unique moment in time turning left when everyone is going right. It’s impossible to replicate those circumstances. People are not craving the next Mona Lisa, and they’re not waiting for the new Banksy. They are looking for someone to lead with a unique voice and vision to create the future we want.
Peter Van de Laan had been working for one of the world’s largest media tour producers but noticed that tour guides were still using out of date analogue systems. His idea was simple but revolutionary; a real time phone connection downloadable to any smart phone or tablet all connected to one, simple network. It would be the first live digital interaction between the tour guide and the visitor.
Peter’s App is currently being trialled at the Van Gogh Museum Amsterdam.