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We believe that a successful business and brand strategy are inseparable. The brand process is vital regardless of the size of your company, large or small because having a brand strategy is a key business differentiator. Successful brands are championed by everyone, paid attention, change with the times, inspire loyalty and most important of all, create wealth. It doesn’t matter whether you’re a micro-brewery or a global logistics company, if you follow a simple set of rules you can become a powerful and successful brand.

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BRAND RED DOG // MANCHESTER // ENGLAND

// GREAT BRANDS, GREAT STORIES

One of the biggest challenges facing every business is how to create a deeper engagement with their teams and customers. What is often stopping us isn’t the quality of our products or services, or the value we deliver – it’s how we communicate it.

We’re so busy trying to tell the right story; we forget to tell the real story.

We help companies large and small build brands they’re proud of by getting to the heart of who they are.

We’ve worked with entrepreneurs and business leaders helping them build a business strategy and brand story aligned with that unique identity, vision and values.

When your brand is story driven everything clicks. You spend less time trying to make people love the things you make and more time making things people love.

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MARKETING 101

Uskees has a simple philosophy ‘everything you do as a
business affects the way customers see you.’

  1. Make something people want
  2. Consistently deliver on your promise to your customers
  3. Give them a way to spread the story about the things you make

THE IMPORTANCE OF CONNECTING

Marcus Cordingley, together with a little help from the bees is still able to deliver a truly miracle product. However, it’s not only his connection with the bees that matters but also how he connects with his customers. So what does this mean in practice? We need to give customers a reason to stay connected and not just reasons to buy from us. Like Marcus, the businesses that are doing well are the ones that are closest to their customers.

CREATING UNFORGETTABLE VISITOR EXPERIENCES

In a world of comparison, originality is too often underrated. Breakthroughs often depend on a person or group of people with a particular set of skills and perspectives at a unique moment in time turning left when everyone is going right.
Peter Van de Laan’s idea was simple but revolutionary; a real time phone connection downloadable to any smart phone or tablet all connected to one, simple network.