CREATING CLARITY FROM THE CHAOS

You might be thinking “my brand is far too small to benefit from this”. But…


THE FOOTBALL ALGORITHM

In 1998 an important piece of algorithm history was made. Larry Page and…


WHICH MARKET SHOULD I CHOOSE?

If you had to choose a thousand people to become your chosen few who would you…


WHO ARE YOU SEEKING TO CHANGE?

As soon as you start asking yourself about the change you’re seeking to make…


WHAT PROMISE ARE YOU MAKING?

When the marketer turns up with his or her message it should always take the…


THE ANSWER’S IN THE MOVIE

How do you know if you have a marketing problem? You aren’t busy enough? The…


MARKETING ISN’T JUST SELLING SOAP

For a long time, during the days when marketing and advertising were viewed as…


BRAND PERSONALITY MEETS BRAND IDENTITY

A brand is a depository for meaning and value so if we are to identify and…


BOOK OF THE MONTH - WHO KILLED THE ROCK STAR?

The ‘Long Tail’ describes a business model prevalent in many Internet based…