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We believe that a successful business and brand strategy are inseparable. The brand process is vital regardless of the size of your company, large or small because having a brand strategy is a key business differentiator. Successful brands are championed by everyone, paid attention, change with the times, inspire loyalty and most important of all, create wealth. It doesn’t matter whether you’re a micro-brewery or a global logistics company, if you follow a simple set of rules you can become a powerful and successful brand.

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Home  /  Advertising   /  Think of Haagen Dazs Ice Cream . . .

Think of Haagen Dazs Ice Cream . . .

Its ads are sensuous and erotic. This one features a man and women who are partly dressed in an intimate position. The headline ‘Lose Control’ uses typography which also appears to be out of control but is juxtaposed against a serious statement about why Belgian chocolates go out of their way to deliver the best.