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We believe that a successful business and brand strategy are inseparable. The brand process is vital regardless of the size of your company, large or small because having a brand strategy is a key business differentiator. Successful brands are championed by everyone, paid attention, change with the times, inspire loyalty and most important of all, create wealth. It doesn’t matter whether you’re a micro-brewery or a global logistics company, if you follow a simple set of rules you can become a powerful and successful brand.

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Home  /  Advertising   /  Meet the first intelligent dress.

Meet the first intelligent dress.

When someone approaches the dress the butterflies start to flutter. Once they get close enough all 40 butterflies are released into the air.

The company hopes that its latest multi media campaign demonstrates how the brand has evolved from just being a chip manufacturer to one that creates “amazing human experiences.” Kids today don’t care about what’s inside – but they do care about what they can do with it.