Chipotle’s idea was simple.
Their commitment is to find the very best ingredients raised with the respect for animals, the environment and farmers. “The Scarecrow” is a film designed to help educate people about the world of industrial food production that supplies much of what they eat. The film is set in a dystopian fantasy world where all food production is controlled by fictional industrial giant Crow Foods.
Perhaps it’s to move our thinking to make us all better citizens. Brands that have taken the path of higher purpose like Chipotle, Dove and Intel have not only survived the transition from the age of broadcast to the age of social media they have become more relevant and valuable than ever.