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We believe that a successful business and brand strategy are inseparable. The brand process is vital regardless of the size of your company, large or small because having a brand strategy is a key business differentiator. Successful brands are championed by everyone, paid attention, change with the times, inspire loyalty and most important of all, create wealth. It doesn’t matter whether you’re a micro-brewery or a global logistics company, if you follow a simple set of rules you can become a powerful and successful brand.

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Volvo the caregiver brand

Volvo takes its brand identity very seriously …

Its philosophy is based on a simple idea. “Automobiles are driven by people. Therefore the guiding principal behind everything we build at Volvo is – and must remain – safety.”