BOOK OF THE MONTH – WHO KILLED THE ROCK STAR?
The ‘Long Tail’ describes a business model prevalent in many Internet based companies such as Amazon, Netflix and ebay and deals with the economics of abundance
We believe that a successful business and brand strategy are inseparable. The brand process is vital regardless of the size of your company, large or small because having a brand strategy is a key business differentiator. Successful brands are championed by everyone, paid attention, change with the times, inspire loyalty and most important of all, create wealth. It doesn’t matter whether you’re a micro-brewery or a global logistics company, if you follow a simple set of rules you can become a powerful and successful brand.
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BRAND RED DOG // MANCHESTER // ENGLAND
Email : info@brandreddog.co.uk