BRANDING AGENCY //
Red Dog is a branding agency based in Manchester giving brand advice so that all kinds of non-marketing specialist people can learn to use the power of branding for their businesses.
We believe the brand process is vital regardless of the size of your company, large or small, because it is a key business differentiator.
It doesn’t matter whether you’re a micro-brewery or a global logistics company. If you follow a simple set of rules you can become a powerful and successful brand.
We ask the big question: What is your business here for? What is its purpose? Answering this existential question is a core part of the process of building a brand: what’s different and makes it more compelling, more sustainable and more successful than your competitors. Answering this question will help you create something infinitely more robust and more effective in the market place than any amount of advertising.
Then we challenge your values, the principles and concepts that guide your behaviour and your decision making because values play a vital role in developing a brand. Values are the things you won’t compromise on.
Then context, a word which describes what’s going on around your brand in a wider sense, not only who is competing for your customer’s attention but also geography, politics, ethnicity, social structure and of course even the spirit of the time, whether optimistic and outgoing or pessimistic and inward looking.
We find out what makes your brand unique; that quintessential something that makes it compelling, authentic and relevant to everyone who comes into contact with it.
As a branding agency for archetypal brands our expertise is to understand and express your story by providing a voice through your advertising, your website and every other marketing communication. There’s no power in branding greater than the power of narrative. We believe that in many ways brands are a modern day equivalent of folklore, myths and legends that help us understand, organise and narrate our complex and confusing world. We humans love nothing more than a story.
It reassures us, challenges us and allow us to share experiences, dreams and concepts with all those unknowable people out there. Brands that use the power of story have a huge advantage over the rest.
Last but not least we take you on a journey of discovery by unearthing your brand gift; that creative wild card that makes your brand special. What is it about your brand that brings delight to those who touch it? Is it a physical object? A way of speaking? A visual icon?
Your archetype may point the way. The gift of a Magician brand may be something never seen before or an emphasis on a new technology.
Red Dog branding agency is a firm believer in brand, a way for business or product to introduce itself to people, a kind of shorthand. Yes, you can survive in business as a commodity, many businesses do but you’d better be cheaper, quicker or more convenient than your competitors, because that’s what you’ll be judged on.