GREAT BRANDS NEED GREAT STORIES
Red Dog is an independent branding agency based in Altrincham. Whether it’s interactive, visual or verbal we provide the narrative framework that frees your story to be told and retold. We work with clients from a diverse range of business sectors but they all have one thing in common; they all understand the power of the brand and the story behind it.
The brand process is vital regardless of the size of your company, large or small. It becomes your key business differentiator. And it doesn’t matter whether you’re a micro-brewery or a global logistics company. If you follow a simple set of rules you can become a powerful and successful brand.
We get to know your business objectives to make sure your brand plays a powerful role in its delivery. This helps us understand how your business works from a brand perspective.
Then we challenge and clarify your company’s mission, vision and values. We find out what makes your brand unique; that quintessential something that makes it compelling, authentic and relevant to everyone who comes into contact with it. Then the single most important element in branding, the thing that sets you apart from all your competitors, is your story. This is because, in the modern world, brands have come to play a story telling role that has parallels with myths, legends and folklore.
When these elements are brought together, symbolic thinking, story explanation, meaning and ritual the building blocks for a successful and sustainable brand are in place. That’s how it works, always has and always will.