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We believe that a successful business and brand strategy are inseparable. The brand process is vital regardless of the size of your company, large or small because having a brand strategy is a key business differentiator. Successful brands are championed by everyone, paid attention, change with the times, inspire loyalty and most important of all, create wealth. It doesn’t matter whether you’re a micro-brewery or a global logistics company, if you follow a simple set of rules you can become a powerful and successful brand.

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If Kate suddenly stopped coaching at the local swimming pool, we would miss how she tries to get the best out of everyone even when they don’t feel like getting the best from themselves. Lots of people would miss the energy Maja and her team create at Nero’s cafe and their warm welcome and intention behind everything they do.

Your daily commute would be a lot duller if Bob stopped driving his tram and we would miss being able to buy our freshly baked bread on a Sunday morning from Jenny.

No day would be the same without the wisdom of Radio 4’s daily reading, no week complete without the joy of Gary, who meets and greets everyone at the local supermarket. If the internet went down I would miss the readers of my blog, including you.

The world would be so much a better place if we started everyday with this in mind.