The coming together of minds
Great design can sometimes be attributed to one moment of creative inspiration . . .
We were asked to carry out a rebranding exercise for the Creative Industries Programme by Stoke-on-Trent County Council which was aiming to regenerate the sector. As part of the process we provided a list of ideas where the name ‘Factory’ was chosen. The ‘F’ shape was used from the word Factory. Simply turning the ‘F’ on its side provided the necessary shape for a mark and placeholder and it reflected the council’s industrial heritage. We call it the ‘Brand Gift.’