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We believe that a successful business and brand strategy are inseparable. The brand process is vital regardless of the size of your company, large or small because having a brand strategy is a key business differentiator. Successful brands are championed by everyone, paid attention, change with the times, inspire loyalty and most important of all, create wealth. It doesn’t matter whether you’re a micro-brewery or a global logistics company, if you follow a simple set of rules you can become a powerful and successful brand.

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Creative Confectionary //
Wilson’s was founded in 1913 as one of the original suppliers of Kendal Mint Cake which has always been a source of Cumbrian and Lake District pride. Its extremely high energy value has made it a popular choice with mountaineers, hill walkers, endurance athletes, explorers and anyone with a sweet tooth. Read more…
The business today focuses on the manufacture of chocolate for the seasonal and everyday market. The range includes filled and solid bars, novelty shapes, enrobed fruit and nuts and truffle balls with a variety of fillings including praline and liqueur centres. Beans imported from the equatorial regions of Africa, Asia and South America guarantee that they only make the finest quality chocolate.


J E Wilsons wanted to raise awareness and be a key supplier of specialist chocolate in the mid-price range sector.


The brief was to capitalise on its heritage; reposition the ‘Creative Confectionery‘ brand and demonstrate how it was expressed visually.