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We believe that a successful business and brand strategy are inseparable. The brand process is vital regardless of the size of your company, large or small because having a brand strategy is a key business differentiator. Successful brands are championed by everyone, paid attention, change with the times, inspire loyalty and most important of all, create wealth. It doesn’t matter whether you’re a micro-brewery or a global logistics company, if you follow a simple set of rules you can become a powerful and successful brand.

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Factory //
This is a story of decline and regeneration. Read more…
The Creative Industries Programme was set up to stimulate enterprise development and create an environment where new creative industries could thrive.


However, market research revealed that a highly prized younger target audience remained largely unaware of this initiative and how they could possibly benefit from it.


The challenge therefore was to raise awareness of the programme to this target audience which would require a total re-think of the brand and how it would be communicated.


Using market intelligence, telephone interviews with stake holders and staff workshops we were able to establish the programme’s values and brand positioning. Changes were made in three main areas. The revision of the programme’s public name; defining and living out a set of core values and establishing the way the programme presented itself to its audiences.