How big is your brand, how much market share, how many followers?

Too many marketers spend most of their time running the hype show, trying to get a little bit bigger.

The thing is tall sunflowers have a deep and complex root system. Without them they’d never get very high.

This is about anchoring your work deeply in the dreams, desires and communities you seek to serve. It’s about changing people for the better, creating work you can be proud of. And it’s about being the driver of the market and not simply being market driven.

We can do work for people who care.

Seth Godin: This is Marketing