LAST WEEK SOMEONE, A PERSON WITH A BUSINESS CONTACTED ME AND SENT ME THIS MESSAGE
I contact you this morning after having read your website . . . Yes, I read it all!
I really appreciate your simplicity, honesty and sense of humour.
In order to launch his new business, my husband needs a presence on line, a well thought out brand, website etc. I am contacting you because after reading yours I sense there is more than a brand behind your ‘Red Dog’, but also a personality and an interest in providing a service, to help, to teach.
Would you be able to help us?”
Behind this message are business goals, hopes and dreams that have little chance of being realised because the sender opted to take the short cut.
We always start by getting to the heart of who the people behind the brand are by helping them build a business strategy and brand story aligned to their unique identity, vision and values. This is used to inform the brand story, look and feel and creative positioning.
If you haven’t got time to do the ground work to tell the right story, to the right person then that’s a wasted opportunity. Your brand is worth the effort it takes to go the long way round.