For a long time, during the days when marketing and advertising were viewed as one of the same, marketing was reserved for the Marketing Director with a big budget.

But now it’s for you.

When you stand up and give a talk, you’re marketing.
When you ask your boss for a rise you’re marketing.
When you raise money for your local charity, you’re marketing.

Marketing is the act of making change happen, making isn’t enough. You need to change someone.

Changing your boss’s mind.
Changing the demand for your product.

You can do this by establishing cultural norms, by seeing status roles and by helping. You need to work with human beings to help them find what they’re looking for.