How do you know if you have a marketing problem? You aren’t busy enough? The people you care about aren’t achieving everything they hoped? Your work isn’t fulfilling? Your customers are frustrated?

When you can see a way of making things better, you know you have a marketing problem.

Just as a movie has a problem, so is the story of your marketing. It has to resonate with the viewer by telling them something they’ve been waiting to hear,something they’re open to believing. It has to invite them on a journey where change might happen and then even better, to have the story make an impact.

Then, when you’ve opened these doors, it has to solve a problem and deliver on a problem.

Marketing is the generous act of helping someone solve a problem, their problem.