Great Orme Brewery

The brewery wanted to develop additional revenue using three of its existing products but marketed under a different name. This would be for distribution via the wholesale market to the rest of the UK. Since the Great Orme Brewery brand was little known outside of North Wales it was decided to bring these new products to market under different names with little or no risk of offending the local market. And in time it was hoped that the strength of the new brands/products would become greater and therefore would make the transition from the existing branding to the new brands/products much easier.

The Brief
It was agreed that there was an immediate requirement for the design and production of three brand new pump clips. The pump clip is the single most important selling tool the brewer has in influencing a potential drinker at point of sale to choose a beer over anyone else’s.