BACK TO THE FUTURE

Before the invention of writing, stories were passed down from generation to…


THE FOOTBALL ALGORITHM

In 1998 an important piece of algorithm history was made. Larry Page and…


TRUST THE MESSENGER

It’s fascinating to see how the best communicators share their personal…


THE PROBLEM WITH OTHER PEOPLE

You can’t possibly know what it’s like to be someone else, but it’s also true…


VELORETTI OUTSMARTS THE CITY

In Europe’s biggest cities the war between cyclists and motorists is raging.…


ARCHETYPES VERSUS STEREOTYPES

Brands are made by humans and it’s that inherent humanity which makes them so…


UNLOCK THE POWER IN YOUR STORY.

You can create more compelling stories by realising that your brand is not the…


TRUTH, IS IT IN DECAY?

The term truth decay has joined the post truth vocabulary that includes such…


EFFORT, PERFORMANCE OR JUST PURE JOY?

Sitting on my bike at the indoor gym I am staring at the display monitor which…


WAS THIS THE MAKING OF HIM?

No one would have ever predicted England’s success in the 2018 World Cup. That…