A GENESIS STORY
Early ‘Product Development’ was conducted in the kitchen using pots, pans, pairs of tights and anything he could get his hands on to brew beer. On occasions the kitchen resembled the workshop of a mad scientist with various boiling and bubbling vessels all working hard to brew the latest experimental batch. Luckily, he had some inspirational help from a number of retired gentlemen, one was a retired sales director, the other a brewery engineer and the third a master brewer. And between them they spent the weekends brewing in the kitchen.
By the 13th brew he was ready.
The founding of a new brand is, in many ways, an act of rebellion against the status quo. If you can honestly cast your brand’s beginning as a rebellious contribution to a more altruistic world, you will massively increase your resonance.
Jonathan Hughes started by working out what he wanted to make besides money.