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We believe that a successful business and brand strategy are inseparable. The brand process is vital regardless of the size of your company, large or small because having a brand strategy is a key business differentiator. Successful brands are championed by everyone, paid attention, change with the times, inspire loyalty and most important of all, create wealth. It doesn’t matter whether you’re a micro-brewery or a global logistics company, if you follow a simple set of rules you can become a powerful and successful brand.

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Home  /  Story Telling   /  EFFORT, PERFORMANCE OR JUST PURE JOY?

EFFORT, PERFORMANCE OR JUST PURE JOY?

Sitting on my bike at the indoor gym I am staring at the display monitor which is designed to
show how much effort I’m putting in; how far I’ve travelled, how long it’s taken and how many
calories I’ve burned.
A constant awareness of numbers is supposed to help us improve our performance but
sometimes you find it can have the opposite effect. When you focus mainly on the numbers
you’re telling the story of how well you’re doing compared to yesterday.
So it’s not surprising that when you get out onto the road on a real bike you don’t need to
look at the numbers.
You suddenly discover a lot more about yourself as well as the world around you. Suddenly
you’re more aware of your body and how it’s capable of responding. You’re not limited by
your perception of yesterday’s performance. You don’t have a mental ceiling about what’s
possible. So you not only achieve better results, you enjoy the ride.
We tend to believe the secret to improving performance is to pay attention to our output, that
prioritising the numbers will make them go up. But staring straight at the numbers and
regretting what you’re not achieving right this second isn’t one of them.
Journeying is the act of travelling from one place to another – not the moment of arrival. You
get there by being committed to the journey.