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We believe that a successful business and brand strategy are inseparable. The brand process is vital regardless of the size of your company, large or small because having a brand strategy is a key business differentiator. Successful brands are championed by everyone, paid attention, change with the times, inspire loyalty and most important of all, create wealth. It doesn’t matter whether you’re a micro-brewery or a global logistics company, if you follow a simple set of rules you can become a powerful and successful brand.

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Home  /  Story Telling   /  ONCE UPON A TIME….


Once upon a time there was a pencil called the Blackwing 602, its graphite grey lacquer finish, iconic foiled-stamped logo and adjustable eraser housed in an extended ferrule were the hallmarks of its distinctive appearance.

So what made the Blackwing so great? It wasn’t just its looks that made it so highly-prized, it was what was on the inside. Its unusually smooth, yet durable lead was lauded by writers, artists and musicians alike for decades including such luminaries as John Steinbeck and Stanley Kubrick to name but two.

Unfortunately the last Blackwing rolled off the production line in 1998 much to the dismay of almost everyone.

So why does the story of telling matter to your marketing?

It matters because stories and the telling of stories has shaped our culture more than any other culture during the millennia.

More importantly brands have come to play a storytelling role that has parallels with myths, legends, folklore and even religious narratives of the past. That’s how it works, always has and always will.

So, how did the story of the Blackwing 602 end? To find out you’ll have to speak to Mike Watson. He’ll tell you how the story ends . . . and how yours could begin.