It’s fascinating to see how the best communicators share their personal message in just a few minutes. Acceptance speeches are often the highlight of every Oscar’s ceremony.

But every now and then someone comes along with a personal message crafted in such a way to create the change they are seeking to make.

So who better to give this year’s ceremony its defining moment?

Frances McDormand hopped onto the stage, gave a tiny lunge kick and delivered a speech that was no accident. She knew exactly how she should craft her message to create the change she was seeking.

Three things your audience wants to know.

  1. Can I trust the messenger?
  2. Is the message authentic?
  3. Do the message and the values align with my values?

A compelling argument, communicated with emotion is something to trust and want to believe in.