UNLOCK THE POWER IN YOUR STORY.
You can create more compelling stories by realising that your brand is not the hero; your audiences are the real hero’s. So if you’re not the hero where are you in the story?
Well the next most powerful role for you is the mentor. The mentor is the second most important character and he or she is the one who gets the story going…
As the wizard is mentor to the young King Arthur, the Jedi Knight Obi Wan Kenobi becomes Luke’s mentor.
There’s a very important insight here about the relationship between these two characters that will help you enter the digit-oral era and leave the broadcast era behind.
The mentor can’t compel the hero into action but instead must create a very human relationship with the hero to really show the mentor’s humanity and get the hero to fall in love with him and then take the journey.
The brands that tell the best stories are the ones that inspire their audiences to care. So how do they do that? How is it a brand conveys a real, emotional connection to its audience?
Enter the storytellers . . . .