Red Dog are proven specialists across the disciplines of strategic branding
Brand inspiration
Ensuring your team understands the importance of brand and its principles
Brand definition
Researching and refining what your brand story means to your audiences
Brand strategy
Clarifying your brand values and architecture to claim a unique market position
Brand implementation
Making your brand real in all its manifestations, from customer strategies to visual identity
Brand training
Planning and delivery brand training for every part of your organisation
Brand Identity
Executing the visual identity of your brand across all collateral
Red Dog have been called ‘brand fanatics’, and it’s true that we believe absolutely that brand strategy and organisational success are inseparable.
For us brand lies at the centre of competitive advantage: brand is the strategic driver of the 21st Century organisations, from charities and places to SMEs and corporates. For winning organisations in any sector, brand is no longer a subset of marketing, but represents strategic purpose and meaning.
Our job for you is to help to reveal the authentic power of your brand, to bring it to life for all your audiences (internal as well as external), and to ensure that it truly expresses what makes you distinct from the competition, and compellingly appealing to your market.
Public organisations, SME’s as well as places and destinations, and commercial organisations of all sizes, have engaged with Red Dog for expert advice and implementation. We are always keen to have an informal conversation about your strategic brand ambitions.